Controls
Your proven winners.
Your best ad is already telling you what to make next. Most brands just aren't listening.
I'm Anthony — a creative strategist for trading education and signals brands running paid ads. I mine your market for the exact angles that convert, then build creative engineered to beat your current best — without tripping Meta's tripwires.
Research-first creative strategy · Meta & paid social · built for compliance-heavy niches · remote worldwide.
The problem
Most brands are guessing
Most brands guess instead of research.
They chase pretty creative and wonder why it dies in 48 hours.
Their CPA looks like a bitcoin chart.
Winners get found by luck, not by system.
No research = guessing. And the algorithm punishes guesses faster than your ex unfollowed you.
What I actually do
A research system, not buzzwords
I don't "make ads." I run a real operating system that turns deep market intelligence into creative built to win.
The 6C Intel Engine
Customers
Past buyers in their own words.
Calls
Sales & support recordings.
Competitors
What's already winning in the ad library.
Communities
The unfiltered truth on Reddit & reviews.
Creators
What's going viral organically.
Run all six and you know the market better than it knows itself.
The Value Equation lens
Every angle is pressure-tested against four levers — in the customer's exact words.
Dream Outcome
Perceived Likelihood
Time Delay
Effort & Sacrifice
From intel to creative
01
Intel
Six sources of market intelligence, mined and ranked by signal quality.
02
Angles
Research becomes 50+ ad angles, sharpened into concepts — hook, body, sold.
03
Ads
Concepts become scroll-stopping ads engineered to beat your control.
The belief
Ugly ads print. Pretty ads die. The difference is always research.
The winning formula isn't aesthetic. It's the architecture of persuasion. We build research into the bedrock of your creative strategy.
By digging into your competitor's comments, your customer's anxieties, and your product's transformation, we find the hooks that actually make people stop scrolling.
We don't make art. We make tools that harvest attention and convert it into cash.
The proof
The proof is the system
Here's exactly what a brand walks away with — outcomes built on method, not luck.
Hooks that freeze the scroll
Openers engineered from real signal — not vibes — so the thumb stops before the brain catches up.
Angles pulled from real buyer language
Copy that sounds like your customers because it's lifted straight from how they actually talk.
A control-beating test, not a guess
New creative tested head-to-head against your current best — so you know it wins, not hope it does.
Real result
"We have a new record, 100x ROAS. Insane lol"
Unedited feedback from a 7-figure client after an ad built for them hit a 100x return on ad spend.
How it works
Three steps to a better control
01
Send your best ad
Show me the ad that’s working right now — your control. That’s the bar we’re setting out to beat.
02
I run the 6C research and build
Six sources of intel → 50+ angles → concepts written in your buyers’ own words, engineered to convert.
03
We test head-to-head
New creative runs against your control. It beats your control — or you don’t pay.
The offer
Pick your entry point.
Start with a single head-to-head test, or bring the whole research engine in-house. Either way, the bar is the same: beat the best ad you’re already running.
Meta’s Andromeda algorithm scales off creative diversity, so we test 25+ unique angles — not 3–5 — to find and scale winners faster.
Start here
The Control Challenge
$500you cover ad spend
- Send me your current best-performing ad.
- I research your market and build new versions engineered to beat it — tested head-to-head against your control.
- If mine don’t win, you don’t pay.
Alternatives: creative audit $500–$1,000, or a 25-ad Meta pack $2,500–$3,000.
Core Retainer
From $5,000/mo3-month minimum
- Full 6C research engine.
- Angle map + creative roadmap.
- ~40–50 fresh ads per month.
- Weekly kill-or-scale calls.
Add-ons
- Email creative upsell — +$3,000/mo.
- 20-ad pack downsell — ~$2,500.
If I don’t beat your best ad on cost per result in 30 days, I work free until I do.
About me
Hi, I'm Anthony.
I'm a creative strategist for brands running paid ads — and I'm obsessed with the part most people skip: the research.
I come from the trading world, so I understand compliance-heavy markets from the inside — the claims you can't make, the tripwires that get accounts flagged, and the language that actually earns a trader's trust. That's why education and signals brands hire me instead of a generic agency.
I do this because I've watched too much good budget die on creative that was clever instead of true. Research beats guessing, every time — and that belief drives everything I build.
Give me your control and I'll show you: sharper method, compliant creative, and ads built to beat the best one you're already running.
Take the challenge